iReformer
Production Launch Video + Stills
Production Company Deliverance Media
Director/DP Jason Vanstone
Producer Dana White
Media OLV + Stills
Year April 2024
iReformer is the first 24/7 female only reformer pilates gym to open up and we wanted to showcase how it worked, what was included and capture the beautiful space. Diversity and inclusivity were key for this client. We had a small crew that crossed between lighting and camera departments.
Launch Video
We followed the journey of a woman entering the iReformer studio with her app, choosing a class from the library of classes available and then booking another class from the app. This was all for social media so we shot vertically to accommodate.
