Hewlett Packard (HP)

Production CES Notebooks + Desktops

Agency Creative Drive (US)

Photographer Josh Kelly

Production Company Photoplay Photography

Executive Producer Ross Colebatch

Producer Dana White

Media Stills

Year August + September 2022

This was the fourth production we completed in the new creative format we had devised and honed in on. We had learned on the Fortis, Cloud & Skyrim + Ultron shoots that tapping into the authenticity of the images was key and by photographing real people, doing real things in their real environments, we could draw out that aesthetic. This was an 11 day shoot spread out across a few weeks while we travelled between Sydney and Melbourne, finding the right business. We needed to find businesses that operated using HP technology, with an interesting work environment and would be beautiful to photograph… not an easy combination to find. We landed on shooting with Freshwater Brands (or Soap Solutions), Mud Ceramics, and Sussex Taps, photographing key employees in their work and home environments. Some of the images from this campaign were selected in Josh’s portfolio of work that he was awarded Top 200 Advertising Photographers worldwide in the 23/24 year by Luerzers Archive. Our client and agency was based in the US at the time, and due to COVID restrictions could not come to Australia for the shoot so we therefore needed to be on zoom to them. I was in constant contact with the agency producer and creatives via WhatsApp who would pass through any feedback and they would all be watching via the zoom.