Act For Kids
Production One Less Present
Production Company/Agency Publicis Worldwide
Director/DP Kale McRedmond
Producer/Agency Producer Dana White
Creative Anais Read
Media TVC + OLV
Year 2018
Act for Kids was a charity client of Publicis Worldwide’s and we needed to make a Christmas appeal. We used our in-house creative Kale to pull together a really beautiful commercial that would appeal to both children and parents around Australia. As a social experiment, we asked a group of children to write out a Santa wish list. Then we asked them if they knew that another child wasn’t going to have Christmas that year, would they give their presents away. Watch below for their answers! This piece actually won a couple BADC awards.
One Less Present OLV
In this longer version, you can really see the heart and soul of these children and understand the essence of the video. This was one of my favourite productions to produce.
One Less Present TVC
Due to the low budget being a charity client, we pulled this together quite quickly and filmed with a number of friends and family that were happy to help.